Business Creation

3 Months

Beginner Level

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Course Overview

The Business Creation course equips learners with the knowledge and practical skills needed to identify business opportunities, develop viable business ideas, start a business, and manage it effectively.

Students learn how to transform an idea into a business, understand their target market, create a business plan, manage finances, market their products or services, and develop strategies for business growth.

Learners will have the opportunity to work on a practical business idea and develop it into a basic business plan. The training focuses on real-world business skills that can be applied when starting or managing a small business.

Course Outcome

After completing the course, learners should be able to:

Identify viable business opportunities
Develop a business idea into a workable business model
Prepare a basic business plan
Understand and reach their target customers
Manage basic business finances
Market and promote a business
Start and manage a small business
Identify opportunities for business growth

What You Will Learn

Identifying and evaluating business opportunities

Developing and refining business ideas

Understanding customers and target markets

Conducting basic market research

Creating a business model

Developing a business plan

Business registration and basic legal requirements

Budgeting and financial management

Pricing products and services

Managing business cash flow

Branding and creating a business identity

Marketing and promotion strategies

Digital marketing and social media for business

Customer service and relationship management

Sales techniques and business development

Managing business operations

Identifying and managing business risks

Entrepreneurship and innovation

Business growth and expansion strategies

Developing a sustainable and profitable business

Entry Requirements

Minimum qualification: KCSE or equivalent

Basic reading and writing skills

Basic computer skills are an added advantage

Interest in entrepreneurship and business

A business idea is an added advantage, but not mandatory

Willingness to participate in practical activities and projects

Course Details

Course Code: BC/

Duration: 3 Months

Delivery Mode: hybrid

Level: beginner

Upcoming Intakes

January 2028

Apply by: Dec 15, 2027

Business Creation

Course Overview

Course Outcome

What You Will Learn

Entry Requirements

Course Details

Upcoming Intakes

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